Out with the old, in with the new! It’s time to evaluate just how well your marketing schemes performed. If it’s looking like you might have to head back to the drawing board, consider mobile marketing in 2016. People these days are already glued to their phones, and what’s the likelihood that will change in the coming year? Exactly. So, for your next ad campaign, why not branch out? Instagram ads are now available to the public, and with the integration of Facebook’s targeting, you’ll be able to reach your intended audience. Vertical video ads are on their way to becoming a dominate strategy as well. Larger companies like NBC have seen a 80% increase in ad completion. You’d have to be crazy to not get in on that!