Inspiration doesn’t always strike, typos get published, and you hate that you’re as dependent on Wi-Fi as you are on water. It’s all in a day’s work for corporate communicators.


As content creators, it’s difficult to maintain a certain level of creativity. We imagine ourselves as these inspired, mass producing writing machines, though inspiration does not always come quickly, and as we have learned many times when sitting in front of a screen watching the cursor blink on the white page, it doesn’t come easily either. While you may get discouraged feeling like you may not be cut out for this profession, just remember: you’re not alone. In this list of common struggles content creators face, you’ll find that others also miss typos in their work after publication, or they, too question their spelling abilities, and yes, even they have to acknowledge that they simply do not know everything. So next time you’re feeling doubtful about your communication skills, use these 8 common struggles specific to people in your same profession to remind yourself: we all have no clue what we’re doing: